When subscribers trust you, everything you include in your emails becomes more relevant. Credibility increases the reach of your campaigns and boosts visibility beyond the inbox.
TABLE OF CONTENTS
10 ways to build trust with email marketing
1.- Get permission from the client before sending them an email
2.- Use a sender with a certified domain
3.- Send a welcome email to new subscribers
4.- Avoid deception in the sender and in the subject
5.- Use personalization and contextualization techniques
6.- If you make a mistake, acknowledge the error and apologize
7.- Use simple language to show yourself friendly
8.- Feedback is a priority issue
9.- The newsletter as a tool to monaco email address strengthen the relationship
10.- The unsubscribe link must be accessible
10 ways to build trust with email marketing
This tool is ideal for strengthening the bond you have with your community of followers. But if used incorrectly, it can undermine your credibility as a brand. In the following list you will find the basic guidelines that will allow you to continue being a trustworthy brand:
1.- Get permission from the client before sending them an email
Building trust with email marketing
Contacting people who have not requested to receive communications from you is not good business. Not only because the results are poor, but because a lot of the marketing team’s hard work is diluted. Plus, it can create a mistrust that is difficult to resolve. A user who feels “invaded” by an unsolicited message is more likely to mark it as SPAM and less likely to engage and convert.
Consumer predisposition allows campaign designers to tailor emails to their needs. Finding a balance between brand goals and audience preferences is vital. This reduces SPAM reports and low engagement. Likewise, a more active database will result in more accurate reporting and analysis .
2.- Use a sender with a certified domain
Security is essential to building trust with email marketing. If the message ends up in the SPAM folder, or has a suspicious sender, the user will not even open it. For this reason, it is important to have a certification that protects against spam and phishing.
SPF and DKIM protocols prevent email address spoofing and certify the identity of the domain name. These features provide a secure environment that encourages the recipient to participate in future communications.
