Did you know that 51% of shoppers say they use mobile devices to find new brands and products? Yes, they do. Ever since “smart” mobile devices and wearables came on the scene, they have been driving online traffic.
The reason is easy to understand: people carry their smartphones everywhere. So it is understandable that the first thing they use to find out something or find out more about a product is their mobile phone. This behavior makes the optimization of mobile landing pages especially important.
TABLE OF CONTENTS
Some numbers to understand the relevance of a mobile landing page
How to design a mobile landing page?
1.- Keep it simple, be concise
2.- Maintain visual order
3.- Minimalism is key
4.- Avoid multiple columns
5.- The power of a correctly placed CTA
6.- Make it easy to contact you
7.- Avoid unpleasant surprises list of monaco consumer email with a fast landing page
8.- Videos are important, yes, but they are not everything
9.- Always do A/B testing
10.- New forms of navigation
Some numbers to understand the relevance of a mobile landing page
mobile landing pageThere are some interesting facts that will help you understand why it is important to create mobile-friendly landing pages:
People spend 69% of their total time on their smartphones.
The percentage of adults who own a smartphone has grown rapidly this decade.
89 % of consumers say they will recommend a brand after a positive mobile experience.
57% of mobile users say they won't recommend a business if their mobile website experience is poor.
Consumers are 62% less likely to purchase your product or service after a negative mobile experience.
71% of global traffic to retail websites comes from smartphones and tablets.
Nearly half of all online shopping orders are placed via mobile devices.
Tablet users add products to their carts on e-commerce websites at an outstanding rate of 8.58%.
How to design a mobile landing page?
Geico mobile landing pageThe first recommendation from programming and marketing experts when promoting a landing page is that it be responsive. This will allow for increased sales impact.
There are, however, some additional considerations and optimizations to implement as a first step in order to make the journey more pleasant and effective for visitors who reach your landing page.
A well-designed mobile landing page captures attention, generates concrete actions and sells . To achieve this, it is essential to build it based on the objective that is set. To do this, it is important to plan the customer journey and build your mobile landing page optimized for all types of devices.
If you're looking for foolproof strategies to create an effective and unforgettable mobile landing page, here's a list of 10 things you can't forget.
