How to Use Customer Demographics and Segmentation in Business

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Customer demographics provide key insights into your company's customer base to help you determine your target market.

With these approaches, marketers will be able to better serve customers and sell more effectively.

In this article, you'll learn what customer demographics are and how to leverage them to benefit your business and your potential customers . You'll also discover what tools can help you achieve this.

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What are customer demographics?
Customer demographics are data that businesses use to bc data philippines understand different audience groups and make better decisions.

There are many categories of customer demographics. Here are some examples:

Age group

Level of education

Income level

Ethnic origin

Marital status

Geographic location

Demographic characteristics are only one piece of the puzzle.

Psychographic characteristics , such as personal interests, purchasing habits, and lifestyle, also play an important role. These subjective traits help companies better understand potential customers and their preferences, which is important for brand associations and sales conversations.

Behavioral segmentation is another way to group customers. Use market research to understand consumer behaviors , such as when your target customers typically purchase from you and what motivates them to buy. This is important when choosing who to focus on for an effective marketing campaign.

Sales and marketing teams use all of these types of demographic data in an activity called customer segmentation to target different groups of people with more relevant messages.

Here's an example of a truck campaign targeting the millennial parent demographic:

Customer demographics Pipedrive van campaign example


Honda examines what motivates parents with young children and what they look for in a family vehicle.

By incorporating karaoke, this Honda BR-V campaign has parents dreaming of all the possibilities for family adventures inside a new family SUV.

Honda's next campaign targets a different demographic: people who like to show off a sports car.