Digital marketing events are very important in this sector. And not only because of the valuable information we learn from the speakers. Also because there we have the opportunity to meet other professionals. This is called networking . And it is useful for finding clients, suppliers and collaborators. Without them, our professional or business growth will not be the same. In fact, sometimes these connections born at events make the difference between success and failure.
What events should we not miss?
One of the events that has become a classic is the OMExpo . It is always held in Madrid, every year in April. There we can learn about the new trends in digital marketing and e-commerce , among many other topics of great i boost business’s competitiveness with switzerland lists nterest. And of course, we will also have the opportunity to meet many people with whom we can establish collaborations.
We must not forget the Tech Experience Conference either . We can attend it in Madrid, Barcelona or Valencia. It is not just any event , they try to escape the traditional definition. This means that they can welcome us with a free beer and a massage, for example. But it also means that they try to get the attendees to participate in the talks. In this way, it encourages us to enjoy ourselves and not be passive observers.
One of the events you can't miss is the well-known eShow , the largest eCommerce and Digital Marketing fair in Spain, which takes place in April. This event features more than 250 speakers, 156 exhibitors and 13,218 professional visitors with whom you can network . In its next edition, robotics, virtual reality and artificial intelligence will be the stars.
How to network at these events
We've already said that one of the great attractions of these meetings is the opportunity they offer to meet other people. The aim is to establish profitable professional relationships. And to achieve this, we must get out of our comfort zone . This means that we should not limit ourselves to light chat with people with whom we have similar ideas. We should also throw ourselves into talking with interesting people, even if they have different ideas to ours. The variety of points of view can open us up to possibilities that we would never have considered otherwise.
We should also not try to use the contacts made at these digital marketing events exclusively for our own benefit. Selfishness does not work. In order for them to help us, we must also contribute something to the other party . We will act proactively, collaborating if we can contribute something to the other person. In this way, they will feel that they have to reciprocate. And if we are going to ask for something, we will focus on a proposal where both parties win something. Ultimately, we are part of the same community in which everyone must win.