Communicating with customers in the payroll loan sector is challenging in itself. It is not uncommon to deal with different audience profiles, tight deadlines, attempts to contact without response and, of course, the urgency to ensure that information arrives clearly and quickly.
In this scenario, investing in efficient channels is not an option, it is a necessity. And that is where SMS and voice messaging come in as strategic allies for companies that work with payroll loans.
Combining agility, reach and personalization, these two tools help to build more direct, efficient communication that, above all, generates real results: whether in closing new contracts, reinforcing collections or reducing defaults.
In this content, we will show you when to use SMS and voice in payroll loan strategies , highlighting the strengths of each channel and how they can be combined to enhance communication with your customers.
What is the difference between SMS triggering and voice triggering?
Before understanding when to use each channel, it is important to know the characteristics of each one and how they behave in practice.
SMS trigger
Simple, direct and efficient. SMS has one of the highest open rates rcs data hong kong among communication channels and this happens because the message arrives directly on the customer's cell phone, without depending on the internet or apps.
It is ideal for expiration reminders , short notices , request confirmations and other situations that require agility and objectivity. In addition, SMS allows for quick reading, without requiring immediate interaction from the customer.
Voice trigger
While SMS is direct, voice messaging has a more human and persuasive side . The message is conveyed with intonation and emotion, which can make all the difference in situations such as billing , urgent notifications or even in promotional actions focused on conversion.
Voice brings people closer, draws attention and reinforces the credibility of the message — especially when the customer does not usually read SMS or is already accustomed to ignoring written communications.
Each channel has its role. And knowing when and how to use each one is what turns a common campaign into a truly efficient communication strategy.
when to use SMS and voice triggering in payroll loan companies
When to use SMS for payroll loans?
In the day-to-day operations of a company that offers payroll loans, SMS works as a practical and fast channel to keep the customer informed at different stages of the journey. Precisely because it is direct and does not require an internet connection, it is ideal for communications that need to be delivered and read quickly.
Here are some moments when sending an SMS makes all the difference:
Credit Request Confirmations
As soon as a customer makes a request, sending an SMS confirming receipt creates a sense of security and professionalism. It is a simple way to show that the company is attentive and closely monitoring the process.
Example: “ We have received your request for a payroll loan! Our team will be in touch shortly. ”
Due date and payment reminders
Sending automatic reminders before the bill due date is one of the most effective ways to reduce late payments and defaults. Since the message is short and clear, the customer immediately understands what they need to do.
Example: “ Hello, Carlos! Reminder: your installment is due tomorrow, 04/10. Avoid interest. Pay with the invoice already sent. ”
Short and direct notifications
Active promotions, updates on contract status, changes in the value of installments or even alerts about pending documents are examples of messages that work very well via SMS.
When to use sms and voice triggering in payroll loan companies
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