Scheduling Threads can save you time and improve efficiency, but consider following these best practices to further optimize your efforts and avoid common mistakes, like appearing spammy or failing to respond to a crisis.
Take advantage of a free social media strategy template to develop your own strategy quickly and easily. Use it to monitor your results before presenting them to your superiors, colleagues, or clients.
Publish at the best time
Generally speaking, it's important to post when your followers are online, as early engagement is an important signal to Instagram's algorithm.
This is why simply posting cross-posting may not work. Your Facebook audience may be indonesia phone number data active from 6 p.m. to 10 p.m. on weekdays, but prefers to post on Instagram between 1 p.m. and 4 p.m.
Fortunately, whenever you schedule content on Threads, Hootsuite's Best Time to Publish feature recommends the three best times to post. You can also use Hootsuite Analytics to track recurring patterns in your posting schedule.
For example, if you know you consistently get high engagement for Threads posted on Thursdays at 1 p.m., continue scheduling posts then and experiment with other days and times that might yield better results.
Pause or adjust your programming schedule as needed
We don't recommend scheduling Threads more than two weeks in advance. You never know when a global crisis might strike, and you don't want to be the brand that posts something disrespectful because the person in charge of the post forgot to cancel a post scheduled two months ago.
In other words, don't let a global crisis turn into a social media crisis for your business. Use the Suspend scheduled content button to pause future Threads and follow these guidelines to effectively connect with your audience during these challenging times.
Don't just schedule your Threads and forget about them
Posting content too far in advance can also prevent you from staying up-to-date with (and taking advantage of) the latest trending sounds, effects, and memes. And we all know that social media moves at lightning speed. While it's always good to schedule evergreen content, be sure to set aside some space in your calendar to capitalize on trending topics.
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