engine robots which pages of your website you want them to visit and store in their database , with the possibility of adding the date of last modification, frequency of updates or priority that you give it with respect to other pages. Updating this file on large websites (think newspapers, for example) could be a huge effort, which is why there are plugins that do this job automatically. If a website has a good structure and an effective system of internal links, you could do without the sitemap file, so that the robot simply follows the different internal links during indexing.
A bad configuration of these files can have very negative repercussions on the SEO of a website, so the help of an expert is usually necessary to do it correctly.
12. Reduce loading time
A website that is too slow can lead users to abandon it out of boredom or despair. Loading time is another key element in the SEO positioning of a website, as it can generate a czech republic email list poor user experience.
In addition to the weight of images and broken links, which we have already seen, there are other factors that can have a clear influence on the loading time of a website: the speed of the server , incorrect file caching (which allows files stored in the browser to be 'remembered' and loaded quickly without having to download them again every time a website is visited), poorly optimized databases , the coding and number of CSS and Javascript files , etc.
Again, these are mostly complex aspects that require a specialized technician .
And with this we close this practical list of SEO tips, but not before remembering that SEO is not mathematics. There is no one-size-fits-all recipe for all companies and all sectors, although these recommendations can help your brand have a significant impact on its search engine positioning , with all that this can mean in terms of web traffic and new visits.
The next step would take us to the way in which these visits can be transformed into leads and clients , which in turn leads us to another key question: what role does SEO play in an inbound marketing strategy ? But that is another story.
