leads through to purchase

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At Driftrock, we've tested different lead generation forms for our clients and tracked . This has given us unique insight into how different forms affect conversion rates, as well as some tricks to help increase conversion rates.

Here are the 3 questions you should ask yourself in every lead generation campaign for car test drives, brochures, or handraisers:

1. "When do you want to buy?"
It's obvious, but according to our data, people who say they want to chinese overseas australia data buy a car in the next 3 months are twice as likely to convert than people who say they're looking for a car in the next 12 months.

This simple question allows us to optimize our campaigns to capture potential customers in the market. Make sure you track how many 3-month leads you get from your different campaigns, targeting, ads, or keywords so you can optimize quality.