Apr 12, 22 | 9 min read
mobile marketing tactics
Reading time: 7 minutes
We live in a 100% connected reality. The most recent data on mobile device usage has shown that people spend more time than ever using them. The amount of usage may vary depending on age, location, and interests , but we cannot deny that we spend a considerable part of our time interacting with our devices.
If you're a marketer, you already know what this means. It's no coincidence that many professionals prefer to run mobile-first campaigns and structure their strategies in this format. More than ever, you have many new opportunities in front of you, or in front of your audience.
As people are closer to their smartphones, watches or tablets, you can take advantage of this proximity to think about possible mobile marketing tactics that will keep your brand closer to the public , while providing them with a more personalized and timely experience.
Whether you're running a mobile app or not, the opportunities are there and it's a fact that keeping these channels on your radar will help you improve the performance of your campaigns.
First of all, do I need an app?
We all know that developing an app from scratch requires a considerable budget.
Having a mobile app will give you more tonga email address tools to reach your audience, but it is important to understand if it is worth making such an investment or when to do it. Here are some questions that can help you decide:
Who is my target audience?
Is my audience really a mobile app user?
Is there any other app that does the same job?
How useful is it going to be?
How would my app help people have a better experience with my brand?
What is the purpose of my app? Awareness? Education? Sales?
What type/how much return do I expect?
Do I have the budget to invest in a high-quality app?
After answering questions like these, take some time to think and analyze the current scenario, then you will have a better idea about the feasibility of developing an app or not. If you decide to go ahead, there are plenty of opportunities to be tapped. If you don’t want to do so, don’t worry, there are still plenty of opportunities to be tapped in the future!
"Was that my phone?" - Notifications
If you look at your phone’s notification center right now, I’m pretty sure there will be some banners waiting for you to click on them, right? This is one of the main tactics that apps use to show relevant information and offers to their users.
Before implementing it, it is important to know the two different types of notifications that we receive - or send:
Push Notifications
These are probably the ones that make your phone beep many times a day. Push notifications are sent with the aim of creating interest in a product or service offer. It can be a discount, promotion, news, or simply with the aim of capturing your attention and clicks. Some examples are a new movie on your streaming platform or a discount coupon on a delivery app.
Pull Notifications
You probably click on these. Pull notifications are those you receive when you've already interacted with an app and it gives you feedback or updates. Examples include when your food has left the restaurant or when the car you ordered has arrived.
For notification strategies, you need to be as creative as possible and use all the features that a mobile app allows to send more personalized communications, making it more likely to capture clicks and lead your users to make the conversion you want.
Messaging as a marketing tool: SMS + Whatsapp
Well, we know that people are much more connected to their phones. When it comes to messaging apps, this channel is also very important as people use it as a quick way to get in touch with their friends and family.
You probably receive Messenger notifications many times a day and read them as soon as you can. This can also be a good way to get closer to your audience if you have their phone number.
We can consider messaging apps as a source of push notifications.
This can be useful for small businesses that don’t yet run an app and want to promote products, launches, seasonal offers, or discounts. Creating mailing lists with great copy that leads to a link or even a conversion via chat can help you get good sales leads.
The same strategy can be applied to SMS . The difference here is that this type of message can come at a cost. A platform is needed to send multiple messages as is the operator itself, which may charge per message or a monthly/annual plan.
However, SMS messages may stand out, this channel is no longer commonly used for personal messages. Another benefit is that you don't need to be connected to the Internet, so just having a phone signal is enough to send the message.
