Once you have your ideal consumer profile, it's time to define your buyer persona . It represents your ideal customer based on real data and informed speculation about demographics, behaviors, motivations, and goals.
For example, in B2B contexts, your ideal customer profile will define which companies fit the service or product you offer, while your buyer persona will specify which people from those companies you need to work with. As in the previous step, start little by little and once you have the essence, add details. As you progress through the process, patterns will appear that will help you get to know the people you can help better.
Your best leads are prospects who match your ideal list of cyprus consumer email consumer profile and are also active in their buyer's journey . People who are actively looking for a solution to a problem, asking for alternatives and researching are better prospects than those who are not.
Timing is very important at this stage : the closer you can contact your buyer to the moment of interest, the more successful you will be. To help you, it is a good idea to have a good CRM that allows you to add new contacts who are interested in your website, organizes them so that you can find them quickly and gives them context, for example by identifying the company they belong to.
A good way to find active prospects is to use social media . One way or another, you have to do active listening , so focus on the ones where your ideal customers are active: look for mentions of your company or your competitors, of the products or services you offer, look for hashtags or keywords...
In short, with these three steps you will waste less time with consumers who will probably never buy your products or services and you will invest more time in attracting the ideal buyer, who needs your help and is more likely to become your client .
