Instagram is consolidating its position as one of the fastest-growing social networks in terms of membership and usage intensity, also in Spain. According to the 2019 Annual Social Media Study prepared by IAB Spain, Instagram is the network with the greatest growth in user numbers in Spain over the last year, with a 49% increase to 13.7 million people (54% of the 25.5 million social media users in Spain). It thus ranks as the fourth most-used social network in our country (behind WhatsApp, Facebook, and YouTube) and stands out as one of the main networks with the greatest increase in visitor frequency.
Not only that: Instagram is also the social network that provides the highest buy phone number list share of interactions, engagement , and efficiency to Spanish brands , according to the VII Observatory of Brands on Social Networks 2019 by IAB Spain. Specifically, brands obtain 53% of their interactions, 75% of their engagement , and 62% of the efficiency of their social media actions on this social network.
Everything points to Instagram being the most popular social network (with Facebook and WhatsApp behind it), but to manage it properly, it's important to use tools that make this task easier.
In this blog, we've previously discussed essential apps for editing photos on Instagram and tools for analyzing hashtags on this social network.
Now I bring you 12 tools to make developing marketing strategies on Instagram easier for you (remember that in my book “ Community Manager. The Definitive Guide ” you have more information about Instagram).
1. Metricool
A comprehensive social media management and analysis tool . The free version of Instagram provides you with extensive information about your community, the impact of your posts, and the results of each piece of content: you can analyze the evolution of your community, obtain statistical data on their gender, age, and geographic location; extract graphs on the volume of impressions, reach, profile visits, and clicks on the website; analyze the evolution of engagement , interactions, and the reach of Instagram posts and stories; and download specific statistics on the impact of each post and story and the effectiveness of your most used hashtags. Additionally, with the free version, you can analyze up to five of your competitors' Instagram accounts , check the best times to post on your Instagram account, and schedule up to 50 pieces of content (without direct posting). With the premium version, you can also create custom links for your bio to your Instagram posts, and with custom plans, you'll have the option to monitor hashtags on Instagram.
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