Identify key touchpoints

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Use customer journey map insights to optimize your website. This could mean improving existing content, targeting specific keywords, or creating new customer engagement opportunities.


You also need to map the customer journey based on the main touchpoints. Touchpoints refer to the direct or indirect contacts a customer has with your brand.

Identifying these touchpoints is essential to creating an effective conversion strategy. It can also engineer data help you create a smooth transition through the various stages of your buying journey. For example, you can distribute quality content at each touchpoint and attract customers to your website or landing page , where they usually buy.

Common customer journey touchpoints include:
social media
Paid Ads
Email marketing
Blog posts
Now that you’ve identified your touchpoints, you want to personalize your shiny new content based on user behavior and preferences. For example, my business has multiple touchpoints like social media and tons of blog posts that anyone can find on my food PR agency website—just click on the blog section. Our blog readers typically prefer in-depth content that explores specific PR topics. In contrast, prospects on social media respond better to concise content.

So, this is exactly the type of content we offer on each platform.

Here is an example of a blog post:

A digital image featuring a glowing "AI" symbol on a circuit-like background, representing artificial intelligence in content drafting.
Source

Now check out our Instagram and X profiles:

graphical user interface, text
To further maximize these touchpoints, we use this concise content on social networks to increase audience engagement and drive organic traffic to the website.