The idea is that the messages are attractive and creative to attract the recipient's attention . They are scheduled emails that are usually sent in cases such as:
Confirmation of successful registration.
Lost password.
Validate the completion of a purchase.
Other common cases are when the order is shipped or abandoned carts .
But this doesn't mean that they have to be boring. Although not all of these emails represent a profit for your business, they do represent a profit for your brand. Remember that in most of the cases mentioned above, the only thing users expect is a quick and secure response . A message that arrives directly to their inbox after performing a specific action.
TABLE OF CONTENTS
Benefits of transactional emails
10 steps to create the perfect list of moldova consumer email transactional email
1.- Create relevant and attractive content
2.- Choose a direct and detailed subject
3.- Write an empathetic message
4.- Add relevant CTAs
5.- Use eye-catching designs
6.- Incorporate upselling and cross-selling actions
7.- Generate interaction
8.- Include a response email
9.- Perform A/B testing
10.- Measure the results of your email campaigns
Benefits of transactional emails
Creating the perfect transactional emailBefore you learn the correct way to create the perfect transactional email, it is important that you know what benefits it offers you. This is key to being aware of what you will find on this path and it is essential for you to be able to take advantage of it. Therefore, pay attention to the positive aspects it has. Here are some of them:
They build customer loyalty: These emails are ideal for building customer loyalty. In fact, you can use them to offer similar products or services based on their purchases and behavior.
They improve your users' experience: you can achieve this by creating a good email marketing strategy . Being programmed allows you to respond at the precise moment to any of the actions you have established.
They reduce the workload of customer service: this type of email keeps customers informed, without the need to contact the customer service department to resolve any queries. With the consequent saving of resources that this entails.
They increase brand awareness: Transactional emails are not unexpected. Customers know they will receive them and, in fact, they expect them, often with a certain degree of anxiety. Therefore, it is an excellent opportunity to reinforce brand awareness.
Personalized messages: Although they are automatic emails , they can, and should, be a completely personalized message. This is because they are sent individually according to the action performed by the client.
