Nowadays, consumers not only prefer online shopping, but they are looking for personal experiences and interactions with brands that focus on their real needs, with close and real-time responses. When you manage to implement these, you significantly improve customer satisfaction.
As we have already mentioned, acquiring a new customer costs ivory coast whatsapp number data 5 million between 5 and 25 times more than retaining an existing one . If we also consider that an increase of just 5% in customer retention can lead to an increase of at least 25% in profits, achieving customer loyalty is a matter of profitability .
That's why it's necessary to distinguish the difference between transaction and experience: the first is temporary and replaceable; the second is memorable and helps increase customer satisfaction.
Conversational experience: the evolution from notifications to conversations
For years, communication between brands and consumers was one-way, without considering feedback, which, as we now know, is crucial to improving communication and sales strategies.
