E -commerce has become a cornerstone of the economy of millions of people and organizations in Peru thanks to its practical nature, but at the same time it has become a highly competitive territory.
Nowadays, e -commerce trends have evolved to focus on customer experience. The simpler the interface of an e-store and the more customers it can reach, the better the results will be.
How to stay ahead of the competition? What strategy should you follow to boost your business?
Below, you will learn about the 3 most promising new e -commerce trends for Peru in 2019 .
1. Optimization for SmartPhones
It has been proven that people who buy online prefer to do so through their singapore phone number list mobile devices, as it is convenient and much easier to verify and confirm purchases.
Of course, buying and selling through smartphones is nothing new, but being competitive now will depend on the experience you can provide to the user. Naturally, one of the next trends in e-commerce in Peru will be e-stores that are fully adapted to mobile devices.
All online stores that give customers the option of completing the purchase process via their mobile phone, taking into account all aspects of the interface such as visibility, accessibility and simplicity, will be preferred by users.
2. Microinfluencers
In Peru, influencer marketing is a practice that few people resort to. They can be excellent spokespersons for a brand and with a single statement they are able to direct thousands of people to make a purchase, in addition to giving visibility and prestige, if it is the right influencer .
However, influencers can charge very high fees and their influence may not reach the right niche. Now, there are many people whose platforms are growing or who have an audience focused on a specific area. These are called micro-influencers.
Micro -influencers are not only a much cheaper alternative, but their contribution can be much more effective if the right person is chosen. If the micro-influencer 's niche corresponds to that of e-commerce , the public's response will be immediate.
3. Artificial intelligence
