Major competitors such as Amazon and Zalando , among others, occupy a large part of the market, making it a challenge for small fashion e-commerce companies to position themselves in the sector.
How to achieve good SEO positioning in highly competitive online stores? Through strategies such as Inbound Marketing , among others, communication methods can be enhanced and SEO improved .
In this article we will delve into the key factors for having the best SEO in the competitive fashion sector and what are the Digital Marketing trends that must be followed to keep an online store afloat in this sector.
Online Marketing in a fashion ecommerce
Effective digital marketing strategies can help to effectively position a fashion e-commerce.
For this reason, companies in this sector must invest resources in online marketing to achieve a good position in the market; working on SEO is essential for small e-commerce sites to gain presence and visibility against the competition of large giants in the world of fashion.
In the fashion sector, there are a large number of competing brands offering the same type of products, and therefore, they are very similar online businesses.
To differentiate themselves from their competitors, these businesses must invest in their brand image through fashion marketing techniques .
A clear example of companies that sell practically the same thing and manage to differentiate themselves thanks to their brand image is Custo and Desigual.
Unequal and Custo Barcelona brands.
Unequal and Custo
Fashion companies are responsible for analyzing their target audience and determining the behaviors and tastes of their consumers to develop marketing strategies focused on increasing their sales , but it is the consumers who experience browsing and digital dealings with the brand and who ultimately position it (favorably or negatively) in their minds.
Consequently, Digital Marketing in the fashion sector must understand the desires and needs of its consumers in order to satisfy them and thus achieve positioning.
Finally, it is worth mentioning that trends are very important in the fashion sector. Prescribers, influencers and bloggers have a strong influence on consumers today as they are the protagonists who set trends.
Therefore, fashion brands should try to appear regularly in these types of publications in order to achieve good positioning.
Those who are not up to date with trends and do not implement fashion marketing strategies in a sector as volatile as fashion , simply will not be able to position themselves.
This type of business requires very well-planned strategies, so today we will tell you the main secrets.
The pillars for online positioning in fashion
We can talk about the following basic and fundamental pillars on which to design a good positioning strategy for a fashion ecommerce:
Attractive value proposition
Online store and blog with SEO work to increase visitor traffic
Active presence on the most important social networks , especially Instagram
Paid advertising campaigns on social networks
Excellent customer service in the virtual store , if possible, it is advisable to introduce a chatbot.
Loyalty programs
Post-sale follow-up
Email Marketing / Newsletter
Google Shopping and Merchant Center campaigns in Google Ads
As we can see, SEO , Content Marketing , and inbound Marketing in general are important in the fashion sector, as well as SEM and paid advertising on social networks .
Key factors for positioning a fashion e-commerce
If you have an online fashion store and want to get more customers, the role of SEO is crucial to get more visits to the website and blog and get more sales .
We recommend that you take into account the following key factors when working on the SEO of your fashion e-commerce :
Define your target audience and create buyer personas
In order to determine the focus of the content of your online store and blog, you must clearly define your target audience.
You must then create your buyer personas or ideal clients to get the tone and vocabulary right with which you will communicate with them.
Know your target audience.
Buyer persona and target audience for fashion ecommerce
Analyze your competitors
Do a thorough research on who your competitors are and their brand positioning, as well as their strategies, web objectives, and the tone they use to speak to their audience.
Analyzing your competition will be very useful for developing your content strategies.
Not only should you try to find a source of inspiration, but you should try (based on the information you can extract about how the sector moves) to differentiate yourself from them and be unique.
Keyword analysis and use of keywords in your strategy
When you analyze the most relevant keywords for your fashion ecommerce, keep in mind that if you use generic keywords, it will be very difficult for you to position yourself with them due to their high volume of competition.
Think about it: all these keywords have already been used by the giant fashion e-commerce companies that are already at the top of the rankings . What should you do then? Bet on long tail keywords.
Using long-tail keywords means using keywords that define the cha brazil telegram data 30 million racteristics of your products and their distinguishing features. For example: women's military pants or women's high boots.
Among the various tools available, at Kiwop we recommend that you use the Google Ads keyword planner , which can help you with your search for long tail keywords by showing you their search volume and level of competitiveness.
Quality content
Once you have the keywords, it's time to use them in the content . Write in an original way, creating quality content and standing out from the competition.
Use friendly, colloquial language and avoid technical jargon. Describe in detail the products you offer.
It may be a good opportunity to create a blog of interest to achieve your main objective, which is to sell more.
Keep the site updated
Plan a schedule for when you are going to update your e-commerce. Vary the product catalog, add new content to the blog or promote your new collections with eye-catching images.
Stopping updating a website or online store can have negative consequences, as Google may think it is an abandoned site and stop ranking it.
Keep this in mind by keeping your site active so that Google takes you into account.
Use social media effectively
As we told you in our last article , you must first choose the social networks you want to have a presence on. We can tell you in advance that Instagram is currently the preferred social network in the fashion sector.
Ecommerce on social networks.
Instagram is the preferred social network in the fashion sector
It's not just about having a presence on a social network by creating a profile on it. You must develop a good social media strategy that promotes and spreads your brand and the products of your fashion e-commerce in general.
Social media strategy must be implemented consistently so that Google grants authority to your e-commerce.
These are the first steps you need to follow to work on the positioning of your fashion e-commerce and create an SEO strategy that will help you reach the top positions on Google .
On-page SEO in fashion ecommerce
To optimize on-page SEO, make sure to take into account:
