Topic clusters have three main components:
Core content – a core topic
Topic clusters - narrow subtopics related to column content
Interlinks - internal web links that help readers (and search engine robots) navigate between these subtopics.
To create a topic cluster, start by finding a main topic for your core page. Think of a topic that a single piece of content won’t cover in depth. For example, “time management.”
Then break this topic down into several subtopics. For example, time management could have subtopics like:
What is time management?
Time management skills
How to manage time better
Time management skills
Time management software
Time management strategies
How to improve time management
Time management techniques
You can store these in a spreadsheet and relate each piece to each other as you write.
Make sure to choose a keyword that is relevant to your product shandong telephone number data has a high search volume, and is of medium difficulty as your main topic (this depends on your domain ranking).
SEO Content Strategy - Build topic clusters
Step 5: Create a content calendar
A content calendar (or editorial calendar) is a detailed schedule that outlines your content plan for a specific period. It can help you stay coordinated and organized throughout your marketing process by providing a central location for team members to collaborate.
To create your content calendar
Choose a tool: This could be a calendar like Google Calendar , a project planner like Notion , or a dedicated content calendar like [Coschedule]( https://coschedule.com/ ).
List your content ideas: You can categorize your planned content assets by type, for example, blog posts, whitepapers, landing pages, etc.
Choose a frequency: How often will you publish? Weekly, biweekly, or monthly? Choose a publishing frequency that fits your team's size and capabilities.
Plan subtasks: Plan each task required to successfully create your content. For example, a blog post might have multiple stages, such as creating a brief, drafting, editing, creating a visual, and publishing. Assign a due date to each of these tasks.
Assign tasks: Assign each team member the work they need to do. You can tag them in tools or message them in Slack.
Building Quality Backlinks Will Help Your SEO Content Strategy
Backlinks are a vote of confidence from other websites and show search engines that your site has valuable information.
There are different ways you can approach link building , but we'll outline three methods here:
Creating linkable assets like case studies, infographics, and reports. Buffer’s State of Remote Work 2021 Report is a good example.
Having a link building outreach that is more complex. Link building outreach involves emailing and messaging sites in your niche to ask them to link to your content assets on their websites.
Update and Refresh Existing Content
After a while, your existing content may become outdated, which can affect its performance in search engine results pages.
By refreshing your content regularly, you prevent content from becoming stale and provide relevant information to readers. Use your SEO tool to search for content assets that have dropped rankings to find pages that need to be refreshed.
To refresh these pages when you detect them, do the following:
Update outdated information
Remove irrelevant sections
Fulfill the right search intent
Add new sections/paragraphs (if necessary)
Update page titles and metadata
SEO Content Strategy with AccuRanker
AccuRanker can help you create an SEO content strategy. A product that gives you on-demand data on how you’re performing in the SERPs will also help you understand which SERP features are driving traffic to your website. A step in the right direction for an SEO content strategy.
