What is influencer marketing?
Before we move on to the activities carried out by the influencer, it is worth introducing a bit of theory about what influencer marketing is. In the simplest way, it can be defined as a form of cooperation with a well-known, valued person. Its operation is based on the fact that a specific company disseminates a specific assortment to the influencer, and the influencer's task is to recommend it on their private profile on a social platform. A properly prepared contract between the promoter and the brand includes information on the method of presenting the offer, important elements of the description, place and time of publication of the post, as well as brand distinguishing features.
Who are influencers?
You've probably heard the word " influencer " many times and have had specific associations with it. It's basically a person who gains popularity in a given social media environment. Their notoriety means that they have an ever-expanding community around them, and the posts they create are of interest.
Thanks to the reputation they build gradually, influencers ghana mobile phone number influence the behavior of recipients who eagerly follow their activities online. This works perfectly when famous people advertise a product of a specific brand. This practice contributes to a significant increase in the value of the product, and thus greater sales profits. You may be surprised, but influencers have more than one name. They are often divided into groups directly related to the size of their reach.
Nano-influencers: have an audience of 1,000 to 10,000 people.
Micro-influencers: Have an audience of 1,000 to 100,000.
Macroinfluencers: Have an audience of 100,000 to 1,000,000.
Mega-influencers: have an audience of over 1,000,000.
YouTube – Mega-influencer Example (Blowek)
YouTube – Mega-influencer Example (Blowek)
What to look for when choosing an influencer?
Choosing the right influencer to promote your brand’s products and services online can be a challenge. That’s why it’s recommended to conduct thorough research to identify potential inconsistencies and verify the quality of the content they’re creating. When choosing an influencer, it’s worth paying attention to the following aspects:
Profile Topics
One of the key factors that has a significant impact on the effectiveness of influencer marketing is the subject matter of the channel run by a given influencer. Although it does not have to be completely consistent with the profiled company, it is important to avoid extreme differences that can negatively affect the results of the campaign. Therefore, if the advertised products are related to cosmetics, it is worth choosing an influencer who addresses beauty topics on their channel.
Target group
When choosing an influencer, an important aspect is the characteristics of the audience that follows a given profile. When examining these aspects, it is worth taking into account the age, gender, interests, expectations, needs, and even profession of followers, because they are the key link in the sales process. Before deciding to cooperate with an influencer, determine whether their audience overlaps with the target group of your brand. Otherwise, the return on investment may not be satisfactory, and the marketing campaign may turn out to be a waste of time.
