1. Interview industry experts
Planning to create original newsletter content to turn your subscribers into loyal readers? Well, this is it. Pick brains and pass on what you learn.
Headstart Copywriting does the same in their email newsletter. They refer to interviews with marketing leaders as “fireside chats” for readers’ inboxes.
2. Interview inspiring people
You don’t need to limit interviews to talking to experts only.
Leah Ryder who runs the Write | Werk newsletter takes a different approach (or, rather an empowering approach) by interviewing females who are crushing it in the content marketing space.
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3. Host a poll
Yep. It’s one of the most fun things to put in a newsletter — says kuwait mobile phone numbers database the one who always opens The Daily Carnage Newsletter just to cast my vote in the interesting polls they send daily.
4. Share what you’ve published
You don’t always need to create new content, you know. You can share your blog posts instead.
To keep the workload light, share your blog post’s intro in the email or write a few lines and hit send as Brian Dean does:
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Alternatively, use the Trello approach to newsletter-ing by sharing a roundup of all that you’ve published with a click-worthy CTA:
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5. Start conversations
Your newsletter doesn’t have to be formal. Stir conversations with readers just as Joe Pulizzi does in The Random Newsletter:
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6. Share a case study
But, hang on. Don’t knock out a salesy, self-praising case study and call it a day. Instead, make it about your reader. Here’s some inspiration:
