An example of the potential for collaboration would be the work of first defining the buyer persona for the end customer. This is usually associated with the marketing team, but the sales team can use this information as a springboard, because they can begin to look for the customers that best fit the parameters designed by the marketing team, saving time and resources.
All the steps to be taken in the development list of colombia consumer email of a campaign must be agreed upon, and this is where the use of CRM as an available tool comes into play ( HubSpot is one of the most recognizable ones out there). With the contacts managed by the sales team and the marketing team's analyses with a good CRM , a campaign can be carried out with common objectives that have a favorable impact on the company.
An example of campaign coordination would be the construction of an email marketing strategy based on the foundations of Smarketing . Within this same campaign and depending on the final objective, there may be proposals for converting leads into final customers or for attracting potential customers. In turn, success stories or “how to” advice may be attached to achieve the final conversion, always taking into account the data collected in the CRM on the leads. The emails sent will have a combination of the ideas proposed by sales and marketing.
Having an alias in a joint email can help solve information that gets lost in the sales process, or information that only reaches one team or messages sent by clients that reach another department. If both receive the same information , they avoid having to replicate it several times and thus, optimization of the final results is more likely.
