In order for the images that Google displays in this section to be the ones that benefit your interests (the ones you have on your website), you must follow a few basic tips such as optimizing their weight so that it is as small as possible, defining the 'alt' attribute that describes the image and naming each image file with your brand and a description of the product/service.
Regarding videos, a similar strategy applies. When you start a video campaign on YouTube, you have to think about the name of the video you are going to upload, the description, the title, the tags or the links. And, of course, it has to be hosted on your own channel, not on that of the production company or agency that filmed it for you. It is important to note that the second most used search engine in the world is YouTube , so good SEO work on this video platform can be crucial.
If you're on LinkedIn, Twitter or Facebook, you're colombia email list going to be listed here . To do this, it's important to reinforce your company's profile on each of them with very detailed information. Share updates from time to time so that you don't look like a 'defunct' company. Try to get a few more likes or followers every month or two. Having a good number of quality followers benefits the digital reputation of any company.
The number of followers or likes on a social network is not a true indicator of a company's health, but potential customers or employees do see these statistics and may unconsciously allow them to influence their opinions of your company. Being up to date with recent publications is an indication of a brand's vocation to communicate and decisively influences your online reputation.
For industrial clients or B2B companies at Bannister Global we like to optimize LinkedIn company profiles . They should appear well updated and with a good network of employees (everyone in the company should be included).
However, Google's algorithm often penalizes social media content, as it considers that it is information that will drive traffic to other Big Tech companies that are its competitors (Facebook, Microsoft, etc.
