Another of the strengths of condensing technical content in webinars is that, when we do this live, we have the real-time reaction of our leads : if they have questions, if they want to review a concept or if they have a specific question applied to their business.
Compared to similar physical events, lead acquisition and qualification is faster and cheaper . Holding a webinar allows for greater personalization as you are the one organizing it, as well as saving on costs and resources.
When organizing an in-person event, you have to take into account factors such as the physical space to host it (the building, conference center or stand), merchandising, catering, or the transfer of presentation elements and staff diets. All of these costs do not exist in the online environment . This does not mean that it will be free, far from it, there are always costs arising from the professional strategy you follow, the tools to execute it, the adaptation of content to an online environment, etc.
From its early days as a business networking and job search tool, LinkedIn has become a great lead generation tool and a widely used resource for marketing and sales professionals. As chile email address in-person trade shows and meetings have given way to virtual events and digital networking , companies' marketing budgets are shifting toward social media and other online channels.
It's time to take advantage of the potential of a social network that has become the favorite of B2B professionals.
Until recently, LinkedIn was a platform for finding a job. Today, it is a social network for establishing professional relationships , a platform that is easy to use, so investing relatively little time can yield very interesting results. But like everything, to make it worth the effort, you have to know it well. These tips can help you get the most out of it:
Create a quality profile to generate leads
It may seem like obvious advice, but you only need to take a look at LinkedIn to see that some profiles are very clear and others are much more confusing. You only have two seconds to make a first impression.
