Jesus Cardenas
May 16, 22 | 7 min read
types of landing pages
Reading time: 6 minutes
There are few things that keep a true marketer up at night; for example, there are metrics, content, and especially choosing the best landing page type for your strategy.
Whether your initiatives are focused on a blog , social media or SEM , you must have a healthy and stable relationship with your landing pages.
But let's see, do you really know what a landing page means?
Find out below what they are and the types of landing pages you can use!
What is a landing page?
Why are they important?
Advantages of having a landing page
7 types of landing pages that you can take advantage of
What is a landing page?
A landing page is a website that is designed to welcome users after they perform a specific action on another page.
For example, when at the end of a blog post the text invites us to subscribe to the brand's newsletter , we click on the link in an Instagram bio or when we want to download an ebook and go to the landing page to fill out a form and obtain it.
Whatever the prelude to the landing page, each one is created with a specific purpose: to convert.
Now, although there are several types of landing pages —which we will explain in detail later—, they share some essential elements that make them, in effect, landing pages for leads or conversions.
Title : Considering that the average tanzania email address user's attention span is very short (experts say the average is 5 seconds ), it is crucial to create a title that catches and attracts their interest.
Body : This is where you go with a description of the purpose of the landing page, explaining the offer and why the visitor should take advantage of it.
Image : Considering that there are users who prefer visuals, landing pages must have images capable of immediately capturing attention and pushing them towards some action.
Form : whether to download an ebook , subscribe to a newsletter or get an offer, the form has to be visible and available without having to scroll to encourage conversion.
Now that you know what a landing page is and how they are composed, discover the reason for its relevance for Digital Marketing .
Why are they important?
Carrying out branding actions , creating a website with a great user experience and customer service channels are fundamental factors of a solid company in its market, but in the end everything must translate into sales, don't you agree?
In this sense, on the Internet, leads function as the gasoline that ignites marketing, where landing pages would be the tank that allows this fuel to be sustained.
Landing pages are an invaluable resource for generating traffic, improving your SEO, and strengthening your online brand.
If we take into account that 68% of B2B companies take advantage of the benefits of landing pages to generate leads and convert them into customers, their influence and importance is evident.
Furthermore, according to MarketingSherpa's review by HubSpot, 44% of the links used by B2B businesses only go to their homepage, which is a wasted opportunity without a doubt.
Leaving the opportunity to other organizations to use landing page types as the heart and soul of their Inbound Marketing strategies aimed at generating leads correctly.
lead generation
Advantages of having a landing page
If you are still not convinced that using different types of landing pages can help your business attract more lead traffic and conversions to your strategies, here are 5 advantages that a good landing page strategy will provide you.
Place for your offers : Landing pages are the home of offers and promotions for Digital Marketing; without them, these actions would simply do nothing for your lead generation.
Collect information : Every time a lead completes their conversion from a landing page, your marketing and sales teams will gain powerful insights about them; making this data available to understand what types of visitors you receive or buyer personas you convert and design strategies to attract them.
Identify your ideal prospects : Landing pages are not only lead generators, they also allow you to track the conversion of existing leads that can be used to identify the type of prospects that have the most engagement with your brand.
Supporting other strategies : A successful Inbound Marketing strategy depends on content; in that sense, landing pages are a great addition to initiatives related to the creation of materials that can be shared on social networks, in email marketing campaigns and in lead nurturing actions , PPC Ads , among many others.
