3. Market research
When they do a search, your potential buyers are not only interested in your services or products. They have other concerns and priorities that they want to satisfy. If they obtain key data, market analysis or business intelligence thanks to your company, you can position yourself as a valuable partner . Ingenio Media, a media agency that helps plan and manage advertising purchases, has been publishing annual guides for several years now of the largest advertisers by region in Spain. The data obtained through a landing page is used by the agency to update its marketing databases.
Ingenio Media Market Research Example
4. Factory videos
It is often necessary to explain how a chile email list manufacturing process works or what capabilities an industrial asset has in order to convince clients and investors. This can be done by bringing recording equipment into the plant and editing a video afterwards. Or it can be done with animations and graphic resources that show a production diagram. The wood company Tarnaise des Panneaux has a specific system for manufacturing its board that must be explained in a simple way.
Tarnaise des Panneaux factory video example
5. Social media post
Social media may not seem like the obvious choice for most manufacturers and industrial companies as a platform to help them do B2B business, but it is a mistake not to take advantage of its potential with a proper strategy . Being active on social media helps to increase brand awareness and boost traffic to your website.
There are many industrial companies that have interesting content on their social networks that also allow them to attract the attention of their community by showing images, videos and examples of their work. Workshop Contract distributes educational content for decoration and construction professionals through Instagram.
