The use of a community manager to handle everything related to the social networks of an e-commerce is becoming more and more common .
However, if there is one thing that is essential, it is planning, organization and anticipation. Without all of this, the social networks of your online business will not work.
When planning your content, it is essential to take into account important dates throughout the year.
These key days can serve as inspiration when creating new content and promoting your business online.
Analyze your company, review the special days you have a relationship with and use them in your social media this 2021. This way, you will only have inspiration to succeed.
At Kiwop , we want to make things easier for you.
For this reason, we are showing you the important dates for your community manager's calendar in 2021 , which you should take advantage of to increase your sales.
Forward.
What are you waiting for to do it ?
Why should you have a calendar with the most important dates?
Good social media is not achieved by improvisation. For a good calendar that shows the most important dates for digital marketing actions, there must be a well-planned strategy .
A social media calendar is a way to create a path toward the goals you have previously defined.
In addition, having a calendar has multiple benefits that will make you see the need to consider one for your e-commerce:
You will save time and effort, since by knowing in advance where to focus your actions, you can later dedicate yourself to other tasks.
You will bring clarity to your planning, since you will easily visualize the important dates of the year.
You will increase the connection between your brand and your social media users.
You will transmit certain values.
You will personalize campaigns and better segment the audience you want to reach.
You will make your calendar more flexible, being able to modify it at any time of the year.
You will increase sales of your products or services.
What dates should you keep in mind?
January
In January, you should keep in mind that January 1st is New Year's Day and January 6th is Three Kings' Day. This marks the end of the Christmas season.
In addition, after the Epiphany, the winter sales begin and the 18th is Blue Monday, a date considered to be “the saddest day of the year” and where more and more companies offer additional discounts to boost sales.
Date marked January
Practical example New Year's Day
February
This month two dates stand out : Valentine's Day on the 14th and Carnival on the 16th. For the former, you can use these days to boost your sales with everything related to couples and love.
For Carnival, however, use it to buy products for their costumes or offer exclusive content for these dates.
March
The 8th is Women's Day . Use it to show support for women and offer them unique opportunities.
Other important days of the month would be Consumer's Day on the 15th, australia telegram data 3 million Father's Day on the 19th, and at the end of the month the beginning of the Holy Week period.
Marked date March
Practical example Father's Day
April
This month, the 7th is Health Day, the 15th is Children's Day, and the 23rd is Book Day. Use these special dates to create content based on these days and you will probably increase your sales .
May
The 1st is Labor Day, so you can offer your customers unique shopping opportunities . Also, the 2nd is Mother's Day, a very good date to develop digital marketing content.
May 17 is Internet Day, which you can use to attract more traffic and boost your e-commerce.
Date marked May
Practical example Mother's Day
June
The highlight of this month is that the summer campaign is starting . Prepare all your social networks and announce this important fact for you.
The 5th is Environment Day, the 20th is “Yellow Day”, considered the happiest day of the year, and the 24th is St. John's Eve, a great holiday in coastal areas.
July
Another key month for your social media calendar because summer begins , this season's sales campaign and it's when people have more free time and you should use all of this.
In addition, there are other important dates such as Grandparents' Day on the 26th and International Friendship Day on the 30th.
Date indicated July
Practical example Beginning of Summer
August
This summer month brings with it the 1st the World Day of Joy, the 13th the International Left-Hander's Day and the 19th the Photography Day.
It is also the month that ends the summer period , the holidays and the end of this season's sales.
September
This month is characterized by two key dates : the 10th is the return to school and the 21st is the beginning of autumn. Highlight these two days that change stages for your community manager calendar this 2021.
There are other important dates this month, such as Brother's Day on the 5th and International Tourism Day on the 27th.
Date marked September