To build trust among your community members , take a photo of the winner when the prize is awarded and share it on your social profiles. Many users do not usually participate in social media giveaways because they firmly believe that no one ever wins them. In this way, we will be fighting this trend and encouraging increased participation in future giveaways.
8. Evaluation of promotion results
As with all other actions that have been wallis and futuna islands email list implemented, it is time to analyse whether the objectives set in the first point have been achieved . Some data that will help you evaluate this will be the number of new followers on the different profiles, audience reached, number of participations, clicks on links, video views or how much you have spent on running the contest and what the real conversion has been.
If success has knocked on your door, take advantage of what you have learned to implement this type of action in the future . If, on the other hand, the results have not been as expected, you will have to study where you have failed and how you can correct it for future draws.
This last step is perhaps one of the most important in the entire process, as it will allow you to assess whether the raffle is one of the tools that fits your brand , and whether it is worth creating a new contest with the same parameters or completely changing the concept and mechanics.
Conclusion: Running social media giveaways can bring multiple benefits to your brand, but it's not as easy as it seems to be. If you want to hit the mark with your promotional campaign, Bannister Global can help you achieve it. With more than 300 campaigns of this type launched over the last year, we have extensive experience to light the way and guide you towards your goals.
