The type of content . This indicator takes into account the type of content that the user is most attracted to. For example, if the user is more likely to react to videos, the algorithm will rank this type of content higher than photos or links.
Popularity . Is your post being seen by a lot of people, but not getting a good proportion of reactions? This will surely hurt the Facebook ranking of your future posts.
Novelty . How recent is your post? Newer posts have a better chance of ranking higher in a user’s feed .
What can I do to make Facebook’s algorithm work for me?
Below, we will show you a few tips to keep in mind to ensure that all your efforts on Facebook are not in vain, never forgetting that a good social ads strategy is the best complement to a good organic positioning strategy on social networks. Facebook wants a piece of the pie from your efforts.
1. Interact with your audience
If a person has taken the time to talk wallis and futuna islands email list to your brand, whether on Messenger or through comments, don't waste the opportunity. Empathize with the user, make them feel heard, make them laugh, inspire them, respond in such a way that they feel the need to share your response with their group of friends (be careful, this is not about creating controversy, it's about being clever). And why is all this? Facebook prioritizes posts from pages that the user has previously interacted with in the past.
2. Generate a comment thread on your posts
Facebook's intention is that the time spent on its platform is valuable to the user , considering as quality time the interaction of a person with his closest friends. Therefore, when a post generates a great conversation between a user and his friends , the algorithm will tend to show it again in his feed . Facebook's interest is that its users spend much more time on the network, a trend that has been declining for years.
As mentioned in the previous point, it is about inspiring the user and not starting a war, so we must be very careful with the type of content we share . Calls to action urging people to tag a close friend are a good starting point.
