For a few years now, the algorithm has given more weight to reaction buttons to the detriment of the simple “Like” button, so love, affection, laughter, surprise, sadness and anger are the reactions we have to look for among our users.
Reaction button As Cancelas
4. Post when your audience is most active
As we mentioned before, the novelty of the post is one of the indicators that Facebook uses to order the posts in a person's feed , so publishing a post at a time when your audience is online is key to it being favored by the algorithm.
The following graph, created by Sprout Social , summarizes the times of greatest user activity on Facebook by day and time slot.
SOURCE: Sprout Social
5. Avoid the algorithm thanks to Facebook Stories
Facebook Stories are not part of the user's central african republic email address feed. They remain permanently at the top of the screen, thus avoiding the evil action of the algorithm. They are the perfect opportunity to drive organic traffic to our page. According to Facebook itself, 58% of people say they have visited a brand's website in search of more information after seeing a Story .
The most successful content on Facebook Stories is that which is easy to understand, that shows new products or that gives us tips and tricks.
6. Take care of your Facebook group
A Facebook group is a fantastic opportunity to connect with your customers, fans and the community at large. However, it takes time and effort to maintain. We need to provide relevant content for our users.
The algorithm generously rewards group posts that users have shown and are showing interest in. An active and well-managed group is an ideal way to drive traffic to your homepage and increase your visibility.
7. Use all the tools that Facebook offers you
Facebook Live is one of the great forgotten ones, however, it has been proven that they are the perfect engagement tool , especially this last year in which the vast majority of us have spent more time at home than usual and, probably, have consumed more content from these platforms.
