You must have clearly defined the objectives of your emails, as well as the action you want the user to take. This way you will be able to clearly understand which links and CTAs you need to include in your email. Keep in mind that these elements are crucial when it comes to increasing the number of clicks and achieving a good CTR.
The higher the number, the greater the number of users who will complete the expected action. For this reason, it is so important that you learn all the necessary techniques to improve the CTR of commercial emails. It is key to the success of your email marketing campaigns.
TABLE OF CONTENTS
Why is it important to measure the CTR of commercial emails?
What should you avoid to avoid madagascar email list affecting the CTR of commercial emails?
Strategies to improve the CTR of commercial emails
1.- Work on the subjects of your emails
2.- Personalize your emails
3.- Add an attractive and clear CTA
4.- Think about responsive design
5.- Perform A/B testing
Why is it important to measure the CTR of commercial emails?
Benefits of having a high CTRImproving the CTR of commercial emails is essential, but before delving into the strategies, you need to know the importance of this metric. This way, you will work with greater awareness, taking care of every detail to achieve your goals:
It is a good indicator of engagement , since you can know if the database you use or the one you are creating is really what your business requires. If your CTR is good, it means that the contacts you are getting are also good.
It will give you the opportunity to discover whether you are offering valuable content to your users. If you set CTR growth as a KPI, this will allow you to better understand whether or not you have a contact list that is engaged with your content.
You can keep in touch with your subscribers , so you should make them aware of your news, products or services. You have to offer all kinds of content that is useful for users , and helps them connect and learn more about your brand.
What should you avoid to avoid affecting the CTR of commercial emails?
If you want to improve the CTR of your commercial emails, it is not enough to just know some strategies. It is also essential that you know which are the mistakes that are usually made and that directly affect this very important metric:
Underestimating the potential of your email subject line, in fact, it is this that drives the user to open it. With a good subject line you can get that first click, but if it does not attract attention, it will most likely end up in spam or in the trash.
Skip the mobile design, many people only design their emails thinking that they will be opened from a desktop computer. Nowadays, it is essential that you work with responsive emails, since more and more users check their email from a mobile device.
