6. Use all your creativity when choosing the subject of the email
Yes, this little phrase deserves a whole section. You should think of the subject line as if it were the showcase of your newsletter, so don't hesitate to take your time to think of an attractive line of text that will generate anticipation and incite the user to want to know more. To increase the opening rate of your newsletter , keep in mind the following tips:
Size does matter: Every email client has a different character limit when displaying the subject line: Gmail displays the first 70 characters, while Hotmail and Yahoo display only 60 and 46 characters respectively. Also, remember that more and more users are checking their emails from mobile devices, where character limits are even tighter. So try to condense the information, which will also make the subject line more impactful.
Forbidden words: If your biggest fear is landing in your subscribers' spam folders, start by avoiding the use of words like “free” or “urgent.” Also, be careful with your grammar and avoid excessive use of capital letters and special characters if you want to avoid the spam police.
Put yourself in your subscribers’ shoes: think about their needs and talk about the benefits for them. You should also consider current events, as what a subscriber expects from a newsletter is to stay up to date on industry trends or learn more about a certain topic. Writing subject lines that refer to news can help you position your brand as an authority within your industry.
7. Be legal
Yes, in order to send an email you must cayman islands email list comply with several laws, specifically CAN-SPAM and GDPR. First of all, you must have a footer in your newsletter with your address and an easy (and
On the other hand, GDPR is a similar but more comprehensive privacy law that was passed in Europe in 2018, which requires that you only send newsletters to those people who have manually opted in to receive them. In other words, only send emails to those people who have voluntarily subscribed on your website.
A professional newsletter for your potential contacts
Now all that's left to do is schedule your newsletter or hit the send button (keep in mind that the day and time you send it is also important for your email to be successful ). If the newsletter hasn't had the results you expected, don't despair, the eighth step is to analyze the numbers: opening rate, where people clicked, etc. Identify errors and successes, and plan your next newsletter based on them.
If you need help with your email marketing planning, don't forget that, as Inbound Marketing experts, at Bannister Global we have the tools and the team to help you.
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