autonomous regions and provinces, as well as constant new regulations regarding indoor capacity, have promoted hybrid events , a new way of marketing that has brought a breath of fresh air and dynamism to traditional in-person events.
In recent months, many companies and entities have decided to organize or participate in hybrid events, as the advantages are many. But let's start at the beginning. In this post, we are going to explain what a hybrid event is and everything you need to know to find out if they can fit into your marketing strategy.
What are hybrid events? When the real and virtual cape verde email address worlds go hand in hand
Hybrid events are a safe bet to boost reach and generate different experiences for the audience. These are events that combine in-person attendance (limited in recent months due to the pandemic) with online attendance, both for the public and for speakers.
Establishing a marketing strategy for engineers and technical audiences is not a simple task. We are talking about content intended to impact very specialized audiences who will not be swayed by more emotional marketing. Who is this ' buyer persona '? We are talking about professionals in medicine, IT, construction, etc., who are looking for products or solutions to make their daily lives easier.
In what we call “marketing for engineers” or “ industrial marketing ”, content is still king, but not just any kind of content. Sometimes you have to break the established rules of marketing to reach this very specific audience and, above all, avoid these 5 mistakes.
