For example, if you want to generate leads at your ideal dollar price, you can set a cost cap as your bidding strategy. This strategy does not guarantee that you will limit the cost per conversion or even the total number of conversions, but it does try to achieve the parameters you set. This means that if you generate two leads for your campaign, one lead could cost $ and the other could cost $.
Although the second lead is technically over your dollar spend limit, the namibia Phone Number Library average of the two leads is dollars. Advertising tender -. has all the control. No amount of machine learning will be able to take over or adjust the rates. Every time your ad enters the auction, if it wins space, you bid the highest and pay more than the next advertiser.
Not shown. It's hidden in the "Show advanced options" drop-down list. You may prefer this strategy over one of the other two bidding strategies, likely because they can apply machine learning to your campaigns. Ad bidding - Manual bidding strategies for each campaign objective and optimization goal are not acceptable. We'll be referring to this table below, so you may need to refer back to it from time to time. Optimization goal or goals.
Manual bidding or manual bidding The advertiser
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