Furthermore, at the business level, AI has been leaving the purely technological industry for years to be incorporated into the processes and departments of companies in various sectors and to begin carrying out tasks of personalization, automation, optimization and data analysis, among others. In fact, as published by the National Institute of Statistics (INE) in its survey on the use of Information and Communication Technologies (ICT) in the first half of 2022, 12.6% of companies in burundi email list Spain with more than ten employees use some type of artificial intelligence , a figure that will only increase in the immediate future.
So, if it has been with us all this time, what are the new developments that have put it in the spotlight now?
Well, the second half of 2022 was full of launches of new artificial intelligence tools to create quality texts and images, accessible to any user and capable of being used for countless tasks related to marketing and communication .
AI is here to stay and professionals must be aware of it in order to take advantage of all the capabilities we have at our disposal to combine artificial intelligence and marketing.
For this very reason, here we will present some interesting applications that can help us streamline processes and enrich our creative tasks.
