More and more importance is being given to the aesthetics and good image of websites… And rightly so! Because to have a good foundation, web design and development are key to your business.
It is important that you, as a company, learn to manage these elements of your website to differentiate yourself from the rest and thus reach more interested users.
That's why, at Kiwop , we want to tell you what it's all about, show you development examples and give you some tips about web design .
So keep reading to find out much more!
What is web design and development
First of all, it is important that you know how to differentiate between these two concepts, web design and development.
First of all, web design is everything that makes up the website in terms of layout, production, style…
Designers are responsible for both the computer-related aspects of the page, as well as the visual aspect, that is, its aesthetics .
Development , on the other hand , is about the actual creation of the page. That is, before being able to do the web design, comes the creation and development part.
Basically, it consists of creating a new website and uploading it to the network so that everyone can access it via the Internet.
Now that you know a little more about these two concepts, don't forget to take a look at other articles on our blog that will educate you a little more about web development and design.
Oh, don't miss more information to find out why it is important to take these factors into account for your business.
Why web development and design is important for your online business
You have to know that both development and design will only bring you advantages. Many people think that it is a bit insignificant how the website they are working on is developed and designed and… they are wrong!
That's why we're going to show you everything that comes from making good use of these basic tools, since you have to know how to create a new marketing strategy.
So, don't hesitate and let Kiwop advise you on development and design !
Make the user have a good online experience
The simpler and more stylish a page is, the better! The first thing a person will see when they enter your website will be the design. In other words, first impressions count for a lot.
Believe us, many customers judge only by the style, apart from the content. That is why you will have to adapt to the new style trends.
And not just because of fashion issues, the easier it is for users to navigate your website, the more likely you are to gain new customers thanks to easy access to what they are looking for.
Therefore, if you want the client to have a good experience in terms of the visual part, take into account the following factors. We encourage you to discover everything about the importance of user experience on your website .
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User-friendly website
Use colors logically!
Colors are essential for your website , so you have to know how to manage them, since they are literally the first thing that the eyes see, and unconsciously, the sense of sight is what decides whether to stay on that website or not.
How can you use these colors to make a good strategy? Easy! Get inspired by other similar designs. You can look for all kinds of inspiration from other companies that are dedicated to something similar to what you are doing.
For example, let's say your company is about water sports. What color would you use? Exactly, blue. And, with this base, you can create other shades and play around with it.
Originality is key
Be original. You have to know how to find your own web style that identifies with the brand you are selling.
The more original you are and the more you differentiate yourself from other brands, the better. People are looking for novelty. They don't want to always see the same thing.
That is why you have to take into account factors that will make up that originality that will make your website stand out.
For example, fonts . Through them, you will find a base. Since the shape of the letter is very important. A website for a sports business is not the same as a website specialized in electronics.
From there, you have to find what type of typography will fit with what you intend to sell.
Discover more keys!
Order the elements in a simple and logical way
The more logical and organized your website is, the easier it will be to navigate for future customers who have decided to click on that page.
Give them the job done! Don't make life difficult for users. Make sure they find what they are looking for quickly. How will you achieve this? Organize the website very well with an order that is easy to understand.
Plus, if you combine the above elements, you'll find a fantastic balance for the style of the website to fit your brand.
Use links
It is very important that you know how to link web pages and connect with other social networks. That is, if your user has decided to read your website, he will appreciate that you provide him with all kinds of information and, above all, that you facilitate access to other links or networks.
For example, if the user is looking for more than one element on your website, but they are related to each other, do not forget to facilitate access by inserting links that will redirect them to other sections of your website without them having to search for it.
It is also important to connect with other social networks, especially Instagram, YouTube and even TikTok, since if they follow you on your social networks and you give them access to your websites, the more likely that future clients will consider you.
Invest in SEO
It is important that you appear in the first results of a Google search. To do this, there is a basic tool that will help you reach the position you want: SEO positioning .
To get good SEO results, you have to play a lot with keywords.
If you want to know a little more about SEO and need our advice, at Kiwop we are specialists. So if you have any questions, contact us and we will advise you. Also, don't hesitate to visit our blog to learn much more about SEO .
We are clear that having a good digital marketing and web development agency that adapts to your needs is vital. We are what you are looking for!
Adapt to every need
In the face of technological innovations that surround us, you have to adapt to each need. What do we mean by that? Easy. You simply have to empathize with your customers.
For example, you have to adapt each Internet experience. Nowadays, many people search for information using their smartphone. Therefore, your company's website has to be effective, since it is not the same as using a computer.
Another example that your client will appreciate is the speed with which they can access your website . People are impatient, because if they see that it takes a long time to access certain servers, they will choose others. So, make your website the fastest!
At Kiwop , we know how to handle all of these matters kuwait telegram phone number list so you don't have to worry about it.
What are the web developments you should know about?
There are thousands of tools and web developments that can help you create the page you want so much for your company.
At Kiwop , we are experts in web development and we can show you some examples.
Get to know WordPress
Still don't know WordPress ? Stay tuned to learn more about this service that can help you create a website just the way you imagined it.
WordPress was born in 2003, and was mainly used to publish blogs. But over the years, it has grown to the point of being a server that offers you the possibility of creating web pages, being one of the most famous systems at the moment.
WordPress
Logo de WordPress
The good thing about WordPress is that even if you don't have the technical knowledge to use this content manager, you can easily understand it thanks to its simplicity.
In addition, it has many features thanks to the technologies with which it is developed, such as PHP, MySQL and JavaScript.
If you want to know more about WordPress, don't hesitate to contact us. We are experts in web design!
Dare with Magento, Prestashop and Shopify
Magento is key for you if, apart from creating a website, you want to create an online store.
As Magento experts , we can tell you that this service is characterized above all by its cybersecurity, its customization and its flexibility to create an online store.
Furthermore, thanks to its performance, it is made up of basic characteristics such as its speed, its adaptability or its SEO components.
That's why, from Kiwop , we invite you to learn a lot more if you want to decide to create that online sales website with Magento. We will be happy to help you!
If you are still interested in creating your online business, you have other options besides Magento .
For example, we have Prestashop , another tool for which we have enough experience to advise you.
At Kiwop , we have opened many online sales businesses offering the best user experience.
We can also use this tool to analyze your entire business and obtain optimal results to maximize your income.
And finally, you have a third option, Shopify . This is based on the e-commerce manager so that it quickly attracts customers and, for example, with our experience with this platform, we measure and analyze the results, always to obtain more benefits.
Try Drupal