converting to well-converting keywords. In addition, a significant portion of the spend was used to retest keywords by increasing the CPC. The latter led to Google pointing out the limited campaign budget of this bidding strategy. Our learning: The full potential of the "Target CPA" strategy can only be fully exploited with an unlimited budget, since part of the spend is generally used for testing and the amount of spend on well-converting keywords is limited.
As the use case described above shows, Google's bidding france cell phone number list strategies have achieved what is promised in the definition of the strategies. Which strategy is best for your campaigns depends not only on the budget but also on how much control and management you want to give to automated bidding.
Although the auto-optimized CPC achieved good results, optimization was limited to the keyword level within the set bids. Without continuous manual CPC adjustments, you will miss opportunities that go beyond the average CPC with this strategy. For this purpose, there are fully automated bidding strategies that aim to optimize the CPC and relevant keywords and thus save you valuable time. For example, "Target CPA" gives you control over the cost per conversion, but this strategy is primarily suitable for campaigns with no budget restrictions. The "Maximize conversions" strategy achieves equally good results. We recommend this option especially for campaigns with limited budgets or in the initial phase when there is no experience of the possible cost per conversion.
By the way: For online shops and other advertisers who focus on maximizing sales in addition to conversion optimization, strategies such as “target ROAS” or “maximize conversion value” are more suitable.
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