Table of Contents [ Hide ]
What is SEM and why is it necessary?
Differences between SEM and SEO
Advantages and disadvantages of SEM
Tools used
Contextual advertising
Search Engine Optimization
SMM
SEM strategy development
Deadline for receiving results
Conclusion
What is SEM and why is it necessary?
SEM Search Engine Marketing is a strategy for using online advertising in search results, which helps users find a promoted site that suits their needs. SEM is about generating paid traffic from ios phone number data sources: contextual advertising and social networks. This strategy often uses the pay-per-click (PPC) model – payment for promotion based on the number of clicks by the user.
Let's look at the problems that search engine marketing successfully solves:
Attract warm customers who are already interested in the product or service. After all, they enter a specific search query and look for a specific product or service.
Increasing the quality characteristics of a website, which is achieved through SEO optimization , is an element of the SEM strategy. It is important for search engines that the resources displayed are technically verified: visual, textual or marketing errors are unacceptable.
Improve the visibility of the site. In the process, the visibility of the resource for search engines will increase due to increased traffic, changes in user behavior and increased loyalty, as well as the appearance of new backlinks.
Increased conversion and sales. Thanks to SEM, high-quality traffic is attracted. This means that those users who visited the site are ready to buy and do so willingly.
Audience coverage. This figure will grow. Because the number of new search queries is constantly increasing. This means that the potential for target audience capacity is virtually unlimited.
Advantage over competitors. Search Engine Marketing (SEM) includes not only bringing a resource to the top positions in search engines, but also developing a USP and competitive advantages. Thus, the likelihood that a user will click on your ad increases significantly.
Brand building. The longer the site stays on top, the more brand awareness there will be among the target audience. Even if the user doesn't click on the link the first time, they will remember the company name or website address and when they see it again they will remember it, click on it and go check it out. And if the site has easy navigation, detailed information and good content, they are more likely to buy from it.
When reading thematic articles on the Internet, we often come across a situation where the definitions of SEM and SEO are confused and used interchangeably. We propose to correct the injustice and understand the differences between concepts for the correct use of terminology.
What is SEM and how to use search marketing?
Differences between SEM and SEO
We find out what SEM is. What about SEO?
SEO – Search Engine Optimization, translated from English means a set of actions aimed at internal and external optimization of a website to increase the ranking in search engines. To put it even more simply, SEO is a tool for improving the visibility of a resource for Internet users. Relatively cheap. After all, you will only have to pay for the work of the SEO specialist. It seems easy and you want to say: “Wrap me two.” But then why are thousands of books written about SEO, hundreds of courses and master classes published, and companies keep looking for “experienced SEOs” and constantly changing them, complaining that SEO does not work? The reason lies in the fact that search engine optimization is a technically laborious job with a delayed perspective. There is no point in expecting instant results from the work done.
