Nov 22, 22 | 5 min read
meta and tiktok help small businesses
Reading time: 4 minutes
From insights into consumer behavior over the same period in previous years to ad credits, Meta and TikTok implemented a series of actions alongside content creators to encourage and help small entrepreneurs create digital content that drives more sales.
The incentive is intended to help with sales expectations for the quarter, which, despite being high, do not match the market recovery that has been occurring at a slow pace.
According to Meta’s latest survey on the global state of small business, 25% of SMEs plan to sell more than half of their annual revenue between October 1 and December 31 alone.
On the other hand, this survey shows list of suriname consumer email that for 30% of small and medium-sized businesses, lack of demand has been the biggest challenge , followed by lack of cash flow affecting another 25%, making this quarter decisive in terms of ensuring the survival of many companies.
A recipe for success?
With the recent mass layoffs announced by Meta this quarter and falling revenue due to overspending and lack of return from the Metaverse , they know they need to reheat the market, dribble past the competition, and speed up their recovery.
That's why, after extensive research into consumer behavior on social media during this year-end, Meta generated a series of insights to help small and medium-sized businesses create content, in addition to offering tools and guidelines to ensure sales success.
Initiatives launched by Meta
On its website, Meta launched a Holiday Marketing Guide . It is a very comprehensive material to help small businesses prepare for the holiday sales that contains:
information on the 2019, 2020 and 2021 holiday seasons for 33 markets;
tips on how to prepare for this moment;
ideas for campaigns before, during and after commemorative dates;
tips for customer loyalty;
among other insights.
Another initiative launched was the Try My Reel campaign , available on Instagram for Business, which is a series of templates for Reels created by influencers for small entrepreneurs. The idea of the campaign is to show how easy it is to create video content on the platform and how it can help you attract an audience.
If you want to give it a try, Reels is available in the Instagram template library and promises to be very easy to use.
Diversity is also a focus for Meta. #BuyBlack is the campaign to promote the training of African-American entrepreneurs during the holiday season, in addition to highlighting other African-American entrepreneurs who have been successful on their platforms and providing mentorship on the topic.
In addition, Meta has a Leaders Network , which are entrepreneurs who are making the most of the platform and therefore stand out on the networks, in addition to being mentors to other entrepreneurs.
Consensus among the giants: bet on videos
In a quick reading of the surveys presented by Meta, we can already see that the focus is only one: videos .
43% of people surveyed who shopped for Christmas and discovered products on Meta did so through video content.
And of course, on TikTok, it couldn't be any different, with 44% of TikTok users saying they had purchased a product immediately after discovering it on the platform.
And to encourage more entrepreneurs to jump on trends and create content for the platform, TikTok has also launched a number of initiatives.
Initiatives launched by TikTok
The #ShopSmall campaign is an incentive for new entrepreneurs to get started on the platform and an accelerator for those who already create content on TikTok. This highlight comes through the use of a track created for the campaign, in addition to the hashtag.
This initiative is an opportunity for businesses to stand out, even on Small Business Saturday on November 26. The campaign also relies on targeting influencers on the platform who started small and are now very successful there.
And to encourage creators to turn their content into ads on the social network, TikTok is also giving US creators $100 in ad credits for those who spend at least $50 on their first sponsored campaign.
You can find all the details of the campaign at tiktokshopsmall.com.
The platform also encourages all users to use the hashtag #ShopSmall to share where they are shopping for Christmas gifts this year.
