With the Page Experience Update announced for May, Google is aiming to evaluate websites even more from the user's perspective. To achieve this, Google is concentrating on the so-called "Core Web Vitals", which will be used to measure user-friendliness in the future. In more detail, the Core Web Vitals consist of the following three points:
Largest Contentful Paint (LCP): This metric represents how long it takes for the largest element in the visible area to be loaded. So if a visitor opens your website and, for example, the header takes a long time to load, this will have a negative impact on the LCP.
First Input Delay (FID): The FID measures the time that passes between a user action and the website's response. If the time is over 100 milliseconds, optimization is required.
Cumulative Layout Shift (CLS): The CLS describes nigeria whatsapp data how much a web page changes after it is accessed and thus shifts the content.
The more positive the overall metrics are, the better your website will be ranked. It is therefore worth taking a closer look at your website according to the criteria mentioned and adjusting it if necessary. Apart from a better ranking, the adjustments will generally lead to a better user experience and your visitors will stay on your website longer.
2. Prepare for the abolition of third-party cookies
Third-party cookies enable advertisers to track the behavior of users on the Internet. This gives them information about a user's interests, demographics, and geographic location. In the past, however, there have been increasing criticisms that see the lack of transparency of third-party cookies as a threat to data protection. The fact that users are tracked without their consent is also a source of irritation to many critics. For this reason, almost all browser providers will stop supporting third-party cookies (including Google Chrome and Firefox). For advertisers and marketers, this means that they must reorient their approach. It is now necessary to set up their own data collection infrastructure that helps them continue to target interested parties. One solution to this is contextual targeting. In combination with the use of artificial intelligence, this process can not only help to understand the context of content, but also provide insights into the interests of individual users. If used correctly, artificial intelligence can also lead to astonishing results across the entire customer lifecycle. By analyzing and evaluating certain data, for example, signs can be identified that indicate a possible customer abandonment. This allows early intervention and the abandonment can be prevented. A future without third-party cookies will come. We are prepared for this and are supporting our customers with new and efficient solutions.
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