Luis Herrera
Oct 6, 21 | 12 min read
What is an SEO automation process and how to put it into practice
Reading time: 9 minutes
When it comes to Marketing, Search Engine Optimization or SEO is one of the cornerstones of finding and retaining new users.
However, it is a time-consuming process, which is why it represents a major challenge for companies looking to keep up.
With so many elements to pay attention to at all times, a company needs to allocate human resources to monitor SEO full-time, which can be an economic challenge.
Fortunately, technology can come to the rescue! SEO automation tools can be the solution for your company to maximize productivity and get the best return on your investment .
So, let’s dive into the world of SEO automation and find out how it works and how you can employ it in your next campaign.
In this post we will talk about:
What is SEO automation?
What SEO elements can we automate?
The 8 best SEO automation tools to increase your efficiency
Conclusion: SEO automation tools can guide you in the right direction
Keep reading!
What is SEO automation?
As the name suggests, SEO automation south korea email list is the process of taking repetitive or simple tasks and automating them —think of it as implementing a factory line into your SEO marketing.
The main benefit of automating your SEO practices is that you can spend more time on the creative aspects of optimization and focus your attention on tactics that improve your rankings .
What SEO elements can we automate?
It would be great to have one tool that can meet all your SEO needs, but the fact is that you need to be strategic about which processes you automate.
Furthermore, automation doesn’t replace practical analysis and activity, it simply streamlines your efforts . So if you think you can take a “set it and forget it” approach, you’re sorely mistaken.
However, below we will talk about the most common elements of your Marketing SEO that can be automated.
Backlink Analysis
One way search engines can check which sites are the most trustworthy and authoritative is to see how many links point to them.
This is because the more backlinks direct to a site, the more they value it , and therefore, it occupies a better position.
Generally, the best way to get more links is to become an authority within your niche.
Backlink analysis, on the other hand, allows you to see:
Who is linking to your site: Ideally, only other trusted sources should link to you, as this will create a more qualified network.
If there are suspicious or fraudulent websites connected to you: This is critical because it can cause a penalty .
Why those scam sites are targeting your domain – this will help you prevent similar sites from doing so in the future.
Another way to use backlink analysis is to also inspect your competitors' websites.
How many backlinks do they have?
Do they receive links from more reliable sources than you?
This information can provide you with valuable data that will help you maximize your SEO strategy, with Link Building techniques .
Positioning analysis
As you know, the main goal of SEO is to rank as high as possible in search results. However, when you have hundreds of pages on your site and you're trying to rank for multiple keywords , it's impossible to keep up.
Ranking analysis tools allow you to see how each page ranks and how they improve (or worsen) over time, and best of all, they also help you discover which tactics are working and which aren't.
So as you adjust your SEO strategy, you can see if your position is improving!
Please note that adjustments may take some time to make noticeable changes and positions may change relatively quickly regardless of what you are doing.
Website Monitoring
Search engines aim to provide the best results for their users, so sites with broken links, cluttered pages, or unreliable security protocols will not appear in search results.
Site monitoring allows you to pay attention to all pages without the need to run manual tests all the time. If an automation tool discovers something wrong, it will notify you so you can fix it.
Competition monitoring
While you will need to use all of these automation tools for your own SEO purposes, which can be many , it is also useful to implement them on your competitors' websites to spot potential ways to outrank them and rank higher in search results.
However, keep in mind that they can do the same thing on your site. So to avoid this becoming a tactical battle, it's best to focus on creating high-quality content that is relevant and adds value to users.
With this in mind you will often get first place and be at least in the top five.
