The noun churn means something like "churn of butter" and is a verb for a process of churning, stirring up and moving violently . Loosely applied to the world of marketing, this means that your contacts are actively moving away from your offers.
Especially in email marketing, the unsubscribe rate is a critical metric for understanding whether your contacts are satisfied with your offer and whether the people you are addressing are actually the right target group. If your churn rate is high, you may need to think again about your buyer persona .
Conversion rate:
The conversion rate represents the rate at which your indonesia whatsapp data contacts successfully advance from one lifecycle stage to the next . How many leads do you generate from website visitors? How many of them advance to the next stage and become marketing qualified or sales qualified? How many opportunities become customers? Or, looking at the entire nurturing process: How many visitors to your website ultimately buy your product or use your service? The conversion rate is a classic KPI that belongs in every portfolio. If you want to optimize lead generation and inbound strategy with KPIs, you need to know how many contacts you lose along the way and whether the actual conversion rate is worth the current effort.
Lead Duration Rate:
Closely linked to the conversion rate is the so-called lead duration rate. It tells you how long a contact is in a certain lifecycle stage . Knowing the duration of your lead nurturing is critical to identifying where blockages exist in your funnel. For example, if your conversion rate is high at the beginning of the funnel and your lead duration rate is high at the same time, you seem to be missing out on a lot of potential. While your target group is very interested in your offer, the friction further down the funnel is so great that leads do not reach the more valuable areas of the marketing funnel.
Sales Cycle:
When you look at your entire nurturing campaign, you can talk about the so-called sales cycle. An analysis of the sales cycle not only gives you information about the lead duration or the conversion between individual sections, but also shows you how many of your visitors ultimately become customers . As already mentioned with the conversion rate, it also makes sense to look at your entire nurturing process. This way, you don't just look at the micro-processes, but also find out whether the big picture is correct. After all, your "marketing-sales chain" is only as strong as its weakest link.
Customer retention and churn rates:
The CRR and CCR (customer retention/customer churn rate) indicate the degree to which your customers are attracted or repelled by your offer overall . Unlike the simple churn rate, which as an unsubscriber rate corresponds to the active decision of the contact against your offer, or the simple number of your previous customers, CRR and CCR are to be understood more subconsciously. A whole range of different factors can influence them, which encourage your contacts to avoid your offer in the future or to take a closer look at it.
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