How can you make this communication?
In general, there are two types of media that you can invest in to amazon database your business: traditional (physical) media or digital (online) media. When traditional media first emerged, they brought new perspectives to the public, offering information and highlighting innovative ideas. However, online media were created with the aim of solving other types of needs, bringing great advantages that have renewed the way of doing communication and marketing, including:
Quick and easy adaptation;
Opportunity to segment and personalize messages;
Overcoming geographical barriers to communication, expanding the service territory or interactions with customers;
Multilateral communication, in an “all for all” dynamic;
Easy monitoring, through concrete metrics on certain consumer actions and behaviors;
Easier monitoring of market trends.
More and more people are accessing digital media and the pandemic caused by Covid-19 has highlighted and driven the adoption of these same media, with the aim of exchanging information or making purchases more easily, without leaving home.
The way customers search, compare and decide on their purchases is now done online, for both products and services. Therefore, companies must understand the importance of communicating with the public using digital platforms and, to do so, it is essential to understand the power of each channel and actions in each phase of the sales funnel.
What online channels can you use to communicate your barber shop online?
1. Own website or blog
Regardless of the target audience you are trying to reach, location, size of the business or whether you sell products or services online, having your own website is a tool with a huge impact, which you can use across all other channels to become the landing point for customers. For example, when someone searches on Google for “barber shop”, if you have a well-optimized website, it is very likely to appear in the top positions.
Through a website, you have the opportunity to show your customers the services and products you have available in your barber shop, provide relevant information about the space and make all your contact details available, as well as content relevant to the business area, which makes you gain greater authority in terms of organic positioning, that is, SEO.
It is also useful to place forms that customers can fill out to find out more information about your services, request quotes or make an appointment directly, boosting your leads. These forms are also a way to increase and optimize your database, which you can use for other types of strategies, such as email marketing or investing in paid traffic.
2. Google My Business
Google My Business is a free tool from Google that allows businesses to be more prominent in Google search results by creating a public profile, in which various relevant company data are filled in, such as the name, mobile phone number and/or email (which makes it easier for the user to contact the company directly), website (if you have one), location (a very relevant factor for businesses with a physical presence and which can be shown on Google Maps), products and/or services available, opening hours and other factors.
It is also possible to share photos of the space, add offers and news, and organize events, which makes contact with customers and potential customers easier, more direct and more practical. Customers can evaluate the space and/or service through a rating, as well as ask questions or make comments publicly. More recently, it is even possible to make direct appointments at the space, as well as access various relevant statistics for improving business, free of charge.
Due to all these features, this tool is considered one of the most important marketing channels for local businesses. Discover all the advantages of Google My Business.
3. Social networks
Nowadays, it is essential to create a strong presence on social networks that are relevant to your business, such as Facebook, Instagram, Pinterest, Twitter or TikTok, since each social network has its own specificities and associated target audience.
