In this article we will try to explain what Auto-Suppression Lists consist of, what they are used for and how they are created and managed within the Marketing Cloud tool.
How does an auto-suppression list work?
A suppression list acts as a “ do not contact list ” , that jamaica phone number library is, a list of addresses that we do not want to be contacted. The email addresses that are usually added to this type of list are mailboxes with a high spam history, email addresses that have chosen to unsubscribe from commercial communications from previous suppliers or advertisers, competitor addresses, customers who have cancelled their activity with the brand… In short, all the contacts that we may have and wish to keep in our database, but that we do not want or cannot impact through email marketing campaigns. We can create Auto-Suppression Lists from the Email Studio
administrator screen . Once created, we will add all the addresses that we do not want to contact in our Salesforce Marketing Cloud tool. Auto-Suppression Lists do not need to be selected by the user within the flow of each delivery, since they filter the contacts to whom we do not want to send communications automatically and at a general level throughout the entire tool.
How to create an auto-suppression list
To create our own Auto-Suppression List, we must first access Email Studio and click on “Administrator” . Once this is done, within “Send Management” we select “Auto suppression configuration” and “Create” .
Once we have created our list, we will add the name and description of it in “Properties” and select the desired attributes.
The next step is to complete the sending profiles in the “Assessment” section . There we can select whether we want to filter the addresses through “sender profile” or “send classification” (“sender profile” depends on the sender profile and “send classification” on whether the communication being sent is commercial or transactional).
We can also assign our list to the entire organization or to specific business units. In this way we can use different lists for each business unit.
All of these properties can be edited afterwards via the Email Studio administrator. One thing to keep in mind when editing Auto-Suppression Lists is that the changes we make are not applied to sends activated by triggers that are in the queue. Therefore, if we edit an auto-suppression list, it is best to delete the sending queues before applying the changes, since subscribers who are in a sending queue will continue to receive the communication for which they are in the queue even if we include them in the Auto-Suppression List.
Once the list has been updated, we will review and activate the triggers again.
Add contacts to an auto-suppression list
Once this series of parameters has been determined, we will save our list and add the desired contacts to it.
This last step of adding contacts can be done manually through Email Studio. To do this, we must fill in the “Email” fields and the date on which the record is added. We can also fill in any other custom attribute that we want to add to the list.
In the event that we want to add numerous records at once, it is much more advisable to do it automatically through an import activity in Automation Studio to save time and work.
