Reallocation of advertising budget by media

[mehjabins870]

Implementation details Phase 2: Planning -
By analyzing data, we were able to connect offline and online, and understand the story (attribution) of the information that customers come into contact with when making their decision, and reallocate advertising budgets for each medium according to that flow. In addition, by being able to track data on a monthly basis, we were able to constantly tune our investment amounts while looking at the effects.
Specifically, we implemented the following four points.
1. Changed investments from areas with a large number belgium telegram database of contracts to investments in top areas with good responses to requests for information, visits, and contracts.
2. If the results of the area targeted based on the product characteristics were poor, we changed our hypothesis and shifted our budget to areas with good responses, even if they were not initially prioritized.
3. If the results of the insert flyer were poor, we checked the content of websites with good results and changed the flyer creative.
4. If the results of the insert flyer were poor, we allocated the budget to other media that fulfilled the same role
. As in this case, digital marketing is not just about starting a new initiative from scratch. It can be said that one form of digital marketing is to use the power of "digital" to further optimize the current situation and achieve results. In addition, since it is "people" who actually carry out digital marketing, the voices and feelings of the field can sometimes become important "data information." Hankyu Hanshin Properties has achieved results by skillfully combining data information, such as "voices from the field."