The
new functions announced in this initiative can be used at no additional cost by those who already have a contract for the email distribution function, so we displayed different banners because we wanted to convey the information without causing any misunderstanding that "there is an additional cost."
・Implementation details
We prepared three types of promotional banners for each belarus telegram database segment for the new function "Basic Mail (email delivery function)". A pop-up window appeared on the management screen and the creative moved with a carousel, and the segments were divided into two: companies that had already signed up for the email delivery function and those that had not.
・Different content
For subscribers: Promoting that the function has been renewed and made easier. The CTA wording is "."
For non-contractors: Focusing on "improving business efficiency," appealing to the ease of email marketing. The CTA wording is "Learn more about email delivery," and only non-contractors are directed to a landing page beyond the CTA where they can find out more details.
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