How to Articles for Inbound Marketing

[JoynobAkter]

How to: for companies

If we talk about the business world, this type of article is necessary to inform our potential customers about our products / services. If you have ever heard of Inbound Marketing (digital strategy focused on being found by people interested in our product / service), the highest stage of the funnel (or funnel) consists precisely in attracting the right people to your website.

source studiosamo.it
And it is precisely in this first phase that you can attract your potential turn leads into sales with overseas chinese in worldwide data customer by placing a "how to" article on the search engine. In this way he will come into contact with your brand and begin to interact with you.

Am I still speaking too technical language? Let's try a practical example.

Example – Company: Laboratory that makes hair products
Product: Shampoo to treat seborrheic dermatitis.
How to article: How to treat seborrheic dermatitis .
Search volume: 210

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In this specific case, if company X manages to position the how to article on the query "how to cure seborrheic dermatitis" it will have a good chance of making its product known (because it will write in the article all the reasons why its shampoo is the solution to the problem), of giving more information to the user and maybe of converting them to the sale (we will see later in the article how to write a how to article).

# How to: for affiliate marketing

A very similar example can be found in the world of affiliations . The process is similar to the example above, that is, placing a "how to" article that receives a lot of traffic (in this case related to the affiliate products and services sector), informing the user about a specific topic and then proposing the sale of an affiliate product. The type of articles that are written in this sector mainly concerns: reviews, guides and tutorials .