Data used to measure the effectiveness of local government tourism policies

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In order to verify and determine whether a local government's tourism policies are effective, it is important to measure their effectiveness using data. From here on, we will explain the types of data required to measure the effectiveness of tourism policies, as well as analysis methods and indicators.



3.1 Number of business meetings and development tours

Local governments participate in overseas study tours and travel fairs to conduct business and encourage the creation of tours that attract visitors to their area.


Data that can be used to measure the effectiveness of participation in Travel Marts includes the number of business meetings and the number of tours created. In the case of travel agency ukraine consumer email list​ invitations, the effectiveness can be measured by knowing the number of people invited, the number of business meetings concluded, the number of tours created, etc.



3.2 Advertising costs and number of impressions

There are various types of data that can be used to measure the effectiveness of advertising on the web or social media, depending on the advertisement.


When running display ads to increase awareness, it is essential to understand the number of impressions. The number of impressions is the number of times an ad is shown to a user.


For listing ads that are posted to attract more customers, the number of clicks and conversions are important. The number of conversions is the number of users who clicked on an ad and then took specific actions, such as making an inquiry or purchasing a product.