It is no coincidence that one of the fundamental steps in a business plan gambling data turkey opening a company is the preparation and implementation of a communication and marketing plan. Do you know what a marketing plan consists of or what its impact is on the restaurant and food service business?
A marketing plan is a document that can help you as an entrepreneur to define the marketing strategies to be adopted to achieve business objectives and certain KPIs (Key Performance Indicators) defined by your company, such as attracting customers, increasing sales, building customer loyalty or strengthening brand positioning, for example.
Therefore, it is important to analyze the particularities of your business model and your target audience so that you can develop an efficient marketing plan for your food delivery and take away company.
The Marketing Mix tool can be a great support for defining your marketing strategy, as it allows you to segment the different aspects of your business, namely:
Types of products and ingredients to use;
Product prices;
Location of space;
Services to be provided;
Team of collaborators;
Promotional strategy;
Food delivery platforms to use and other alternative delivery channels.
You may have the best food and the best services, but if your target audience doesn’t know about them or doesn’t consider them relevant, your business will die. A good marketing strategy is one that not only allows you to attract new customers, but also positions your business and ensures customer retention.
It must also be one that adapts to your business model, whether it is a pizzeria, healthy food restaurant, vegan food, Indian food, traditional Portuguese food or another type of gastronomic space.
Take note of these 6 marketing strategies that you can implement in your food delivery and take away business in Portugal!
Offer different ways to contact us
Since the main objective of take-away and food delivery is to allow people to order food without having to leave their homes, facilitating their logistics, it is essential to create different communication channels between the company and customers.
Telephone number available to call or send a message on WhatsApp: this is the simplest solution to implement, allowing the customer to place an order over the phone and speak directly to an employee to order what they want and also be notified when the order is ready;
Website: having an online platform, such as a website, offers you numerous advantages, including the ability to let your customers view your menu, check the status of their order or book your takeaway or food delivery service directly. With Vendus GO!, a free and intuitive software, you can create and configure an e-commerce platform quickly and at no additional cost, allowing you to receive orders from your customers, both for collection at your establishment and for home delivery. Try this tool!
Own mobile application or app: just like a website, apps allow customers to directly access the establishment's menu, as well as the possibility of directly booking each service, with the added advantage of ensuring greater practicality and accessibility for those using smartphones. It also gives you the possibility of offering exclusive benefits to those who have the app, offering exclusive features, offering a digital menu, additional discounts or sending notifications regarding the status of the order, for example.
Invest in social media
It is increasingly essential that these types of establishments are visible to their target audience, particularly those who spend part of their time browsing social media.
As such, it is very important to create a strong presence in these media, namely in:
Instagram and Facebook : great channels for sharing your menu’s dishes, using high-quality images and videos that will make your mouth water. It’s also a way to interact with your customers and potential customers and promote your delivery services;
TikTok : This platform has won over people all over the world and of all ages, as it allows you to create fun videos related to different topics. As such, all this potential can be used by various sectors of activity to promote their products and services in a dynamic way;
LinkedIn : useful for establishing a corporate positioning for your business, in which you make known your mission, values, initiatives and other content that you consider relevant to your audience.
