At this stage, you select users based on their behavior on the site and interests. Set the conditions in Yandex Direct, combining different goals and segments to create a chain of user interaction with the site.
To select retargeting conditions, go to the "Retargeting and audiences" tab, in the "Library" section. This section is also available from the interface for creating or editing an ad group.
Retargeting and audiences in Yandex.Direct
Make sure you have access to goals in Yandex Metrica, as without it you will not be able to set up criteria for retargeting.
Retargeting conditions
After that, click "New Condition".
creating a new condition for selecting an audience for retargeting
In the opened tab, set the necessary characteristics: a clear name, the pakistan consumer email list desired goals and segments, the retargeting period.
The retargeting period can only be added for the goal, so if you want to limit the period for a segment, add the goal to the rule.
filling in new retargeting conditions and audiences
To determine the optimal time period for user retargeting, study the “Time from first visit” report in Yandex Metrica. Analyze the time it takes for a user to make a purchase decision and find the time interval during which 80% of the target audience achieves conversion. Set it as the maximum duration for retargeting.
It is possible to combine different goals and segments in one advertising group, defining retargeting upon achieving any or all goals, or when the specified conditions are not met. Automatic segments are available from the list of segments in Metrica, where they are marked with a special designation.
choosing a target for retargeting
Once you have created segments in Yandex.Direct, the next step is to launch a retargeting advertising campaign.
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