How to attract customers to your website

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How to attract customers to your website – Nowadays, having a website is essential! After all, more than half of the Brazilian population already has access to the internet and these people are always looking for information, products and business that can be carried out through digital means.

Therefore, having ideas to attract customers is necessary if you want to be successful in the digital world.

Getting new people to visit your virtual address is synonymous with increasing opportunities.

The more people know the brand, products and solutions, the greater the chances of conversion.

From visits, it is possible to capture contacts, use the sales funnel and so on.

However, one of the difficulties many entrepreneurs bank data ace is achieving this initial attraction. It is common for many to ask themselves: “After all, how do I generate traffic to my website?”

The doubt is pertinent, but the good news is that it can be solved with efficient actions.

Produce content optimized to attract people
For your virtual address to be attractive, it needs to have content.

In addition to ensuring indexing in search engines, it is a way of offering what people are looking for in their searches. Therefore, content production should be one of the priorities.

At the same time, it is not enough to just create any piece.

You need to focus on original, relevant elements that answer people's questions. Invest in articles, videos and infographics packed with practical and useful knowledge.

Also don't forget about consistency.

There is no point in posting several times a week and then only returning a few months later.

Search engines, and most importantly, people, expect to be able to find consistent content when they want it most.

Don't forget, too, to produce timeless content.

How to attract customers to your website
To improve your position in search results, adopt the right SEO tactics.

Using keywords, images and scannable content is essential to stand out from your competitors.

Work with SEO
SEO is the optimization of your website to appear in search engines like Google and Bing.

As you may have heard, search engines are guided by algorithms that define what will be shown to the user.

According to data from a survey carried out by Advanced Web Ranking, 30% of users who search on Google click on the first result.

The second result receives 18% of the traffic and, from there, the number of clicks only tends to fall, reaching less than 2% for the tenth placed result.

What do these numbers mean?

That you should specialize in SEO simply because being well ranked by search engines is a good part of the way to selling more.

Therefore, do an in-depth SEO study, starting by defining which keywords are most interesting for your business, as they will help you on your way to the first page.

The big takeaway here is: if your market is very competitive and there are already several competitors, bet on long tail keywords.