Secure your domain rights

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The right name inspires trust. It is better not to use loud and pompous words, categorical appeals or tempting promises. Excessive pressure on visitors creates mistrust and can scare off even the most balanced part of the audience.

Use the generator
The creative process is tedious and does not always bring the desired result.

If you have analyzed the audience, the project objectives, carefully sorted through the options, but the vp facility manager email list undisputed leader has not appeared in the list of possible names, then this is not a reason to give up. New ideas can be suggested by one of the domain name generation services, for example, LeanDomainSearch or Shopify. It is enough to enter key queries and start the generation.



Choose a popular TLD
Top Level Domain (TLD) is the part of the name after the dot, the suffix. Top Level Domains are divided into categories. For example, local ones indicate the site's country of origin: by – Belarus, ru – Russia, us – USA, cn – China. Other TLDs indicate the type of activity: com, gov, org, edu.



The most popular TLD in the world is com, followed, as a rule, by the domain of the country for which the web resource is primarily intended.

Projects with high traffic are forced to resort to a special strategy, acquiring the right to use other popular top-level domains with an identical name, and set up a redirect to the main site there. This ensures that possible errors in typing the TLD will not filter out some visitors.

The technique is also useful because it minimizes the risk of fake resources appearing that take away traffic. In order to fully protect the project from such subversive activities of competitors, it would not be superfluous to claim rights to similar domain names.

For example, if the site is located at mysite.by, in addition to TLD variations such as mysite.org, mysite.ru, it is worth blocking competitors' access to maisite.com and other similar ones.

All these actions seem insignificant, but control over branding in the domain name area really works. It is extremely easy to lose visitors because of one incorrectly typed character in the address. And the emergence of sites that, hiding behind a similar name, conduct fraudulent activities, guarantees reputational losses and dissatisfaction of clients who, through carelessness, become victims of deception.